The 10–90 to 90–10 Digital Marketing Strategy

A high-efficiency framework we use to reduce risk, accelerate learning, and scale growth predictably.

Phase 1: Explore & Validate (10–90)

We allocate 10% to execution and 90% to intensive testing & learning. This allows us to refine your audience, messaging, creative direction, and channel mix with minimal risk.

  • Rapid A/B & multivariate testing
  • Audience behavior & segmentation analysis
  • Creative & messaging optimization
  • Analytics & conversion tracking setup
  • Funnel refinement & CRO improvements

+98%

Conversion Rate Increase

82% Faster

Testing & Validation Cycle

24+

Experiments Per Month


Phase 2: Scale & Optimize (90–10)

After validation, we flip the ratio. 90% goes into scaling high-performing campaigns, while 10% stays reserved for continuous innovation.

  • Scaling top performers
  • Marketing automation & growth loops
  • Advanced retargeting & remarketing
  • Ongoing micro-experiments
Result: Predictable growth, strong ROI, and a scalable digital marketing engine.

Why This Strategy Works

  • Reduces financial risk through structured experimentation
  • Data-driven decision making (no guesswork)
  • Ensures continuous improvement & adaptability
  • Builds a predictable and scalable acquisition system
  • Works across all industries SaaS, eCommerce, services & more